In the information age, success as a business requires networking. The truth is, in a lot of ways it’s always been like this, especially in the cities. Even in the middle ages the blacksmith down the road was better off than the blacksmith on the other side of the town because the one down the road rubbed elbows with rich estate owners in the pub every night whereas the blacksmith on the other edge of town didn’t do as well because he stayed home at night. Networking is key to a business, and is in a lot of ways the oxygen that fills the lungs of the business and allows it to run and produce at high speeds.
Networking is simply defined as doing what needs to be done to get the word out about you and your business. It’s talking to people, holding presentations, hosting a display at an expo, managing your social media and website, advertising, spreading the good word from friend to friend to friend, etc. Successful networking would involve getting a lot of qualified, viable customers (customers who want to or need to buy your product) interested in and aware of your business and product. Unsuccessful networking would result in sales drying up and a headlong scramble to try and find new customers and clients.Read more »